Data integration is the combination of information from different sources to gain a more meaningful view of business processes and performance. But why does your company have to gain from this? Understand once and for all why data integration is fundamental to the success of companies! You can just the article on homepage of Katacombes.com
How does data integration work?
Data integration systems help to synchronize specific objects implementing the sharing of information in real time and in an easier way. Thanks to them, your business does not have to worry about the compatibility of the data available in its software as it has the necessary tools to manage all this information from one place.
Why is data integration relevant?
Companies need data integration because it simplifies much of their operational routines. The daily lives of your employees are already filled with a multitude of tasks and seeking information from multiple sources will make them less productive in the execution of each one.
By keeping all your vital data in one place your business saves time and effort in finding it. With a data integration system, all the information that the company has collected and stored in recent years, using different (and often incompatible) software can be found in one place.
Using the same platform to consolidate information, employees gain practicality in accessing data and their business gains organization.
How does data integration benefit my business?
It is difficult to think how data integration could harm your business. On the contrary, the benefits are many. Employees save time, customers get more responsive responses to their demands for information and any change can be automatically implemented in all systems, when integrated.
In terms of cost-effectiveness, data integration offers numerous opportunities to profit in the long run . In addition to increasing the departments’ accessibility to information, the integration systems will save the efforts of your IT team, who, with the help of these tools, can dedicate themselves to the optimization of other points of the business with the time spent, maintaining and updating each source of information.
Why is it necessary to integrate?
Each type of data has its strengths and was designed to represent information uniquely. This means that each format has different attributes, metadata, structures and schemes that are not compatible with each other.
Integrating incompatible data adds quality to the analysis process and increases the specificity of a given set of data.
How to use data integration in favor of your company?
Use specialized applications to their full potential, without compromising compatibility
Each application was designed for a reason, which means that each type of software that your company uses depends on different formats. They all work with the representation, analysis and transformation of data in the most practical way for a given purpose. That is why integration is so important.
By integrating other types of information into formats accepted by specific software, the user has a lot to gain in terms of flexibility, being able to use his data in third-party applications.
The integration tools maintain data models from a multitude of different sources, designed for specific platforms. Integrating all this in the same SQL database and redeploying this information in the original software, to make changes and upgrades, is one of the main uses of these systems.
Reduce the complexity of the data without harming the information contained in it
It is a fact that the number of possible interfaces among the various applications used by an organization makes these systems increasingly complex. With a good data integration plan, however, it is possible to navigate this mountain of information and manage its complexity in a single dashboard.
One of the strategies used in data integration , for example, is to convert proprietary formats into open standards. Thus, data is accessible even for those who do not have the original software, but need access to its content.
Ensure data quality with the aid of integration
We call “clean data” any information in your records that is accurate, complete and relevant. “Dirty data”, on the other hand, are those that can compromise the efficiency of the business and hinder decision-making.
Probably your customers’ information is consolidated in a CRM software, while the monitoring of processes is done with the help of a second tool. It would be embarrassing (and a sign of disorganization) to call someone who has just purchased a solution offering the exact same product.
This is just one of the problems from which data integration can save your team, qualifying the relationship with the consumer from the simplest to the most complex operational routines.
With a successful integration, your business gains tools to ensure the clarity and updating of information, making it even more organized and efficient.
Qualify decision making with data integration]
Synchronized data helps you gain a better insight into your business practices and their performance. When all the data is connected, you can accurately measure the effectiveness of sales tactics and marketing strategies .
By understanding how the different elements of the business interact with each other, it is easier to measure results accurately. This leads to better decision making, as it allows you to clearly identify your successes and understand the variables that made them possible .
Increase the value of individual data
You cannot think of data integration as simply transposing information from one platform to another. When data is integrated, all information gains value, as quality techniques are implemented throughout the process.
In addition, the integration creates new information banks, which do not exist in any other system used by the business. Raw data is polished throughout the process, making it just as valuable for other departments as it is for those from which it originates.
Complete data adds value to any business process, from sales to marketing, improving customer service and even asset management.
The complete view made possible by the integration increases the efficiency of the company as a whole, making it even easier to synchronize and replicate data and obtain a three-dimensional view of the ongoing processes.
Developing a data integration strategy is essential to ensure that the information your company has is ready to reach its potential. With strategic data analysis your business can be even more productive.